Admitting ones flaws is one thing, but embracing them and celebrating them is something totally different. We have to admit we all now and then can have a bit of an ego, insert Beyonce’s ego here, but Dutch lifestyle jeans brand CHASIN’ is launching a massive campaign: #STRETCHYOUREGO, which is all about celebrating the ego and stretching it to the limit, putting the spotlight onto their latest EGO Stretch jeans.

For this campaign the brand shot a print and video campaign with the Dutch photographer Joost Vandebrug. The London based photographer, which has his work published in renowned magazines such as V MEN magazine, L’Uomo, Dazed & Confused and Vogue Italia, is responsible for the adding his distinctive raw black and white feel into the campaign.

The Iconic EGO model from the CHASIN ‘jeans collection – is a modern interpretation of the classic 5-pocket jeans. Starting this season, there is a stretch quality available in two different fits: a TAPERED EGO and SLIM fit EGO jeans. The fits are available in different washes, ranging from gray and light blue to dark blue and teal.
All EGO jeans feature iconic details and are made of stretch denim, which is supposed to give the perfect fit and comfort.

If you upload a photo with your CHASIN’ EGO jeans onto Instagram showing “What boosts your EGO?” and use the hashtag #STRETCHYOUREGO, you will make a chance to win all six pairs of the EGO stretch Jeans!

The EGO jeans are available from € 89.95 in all CHASIN’ stores and online at